What Is Velvet?

Velvet antler is a well-respected traditional Oriental medicine that is fast becoming a sophisticated healthy food ingredient, well-suited to modern life. Used by all age groups, velvet can assist with immunity, anti-fatigue and mobility – among many things.

Velvet export

Over 98% of the velvet produced in New Zealand is exported to our discerning markets, predominantly in North Asia.

Velvet introduction

The New Zealand velvet industry has grown rapidly from its beginnings in the 1970s. Today, with around a million deer, New Zealand has the largest coordinated farmed deer population in the world.

Velvet processing

Velvet processing premises are licensed by New Zealand's Ministry for Primary Industries (MPI). MPI ensures food safety and hygiene requirements are met and maintained through regular inspections.

Velvet research

To answer questions about the efficacy and safety of deer velvet, a great deal of relevant research has been carried out in the last 30 or 40 years, mainly in Asia. In recent years research has al…